Friday 3 December 2010

Those That Move(d)

Not everyone know's about the new proposal for Those That Move yet. But I am using this space just to hold some of the research I've been doing for the new project. "it could be you"






Above feature some images of the National Lottery typeface. Designed by type foundry Dalton Maag for specific use of the national lottery, it has a range of weights, but sadly cannot be bought. In a quite a sadisticly fun way they chose to name it Dream, were they taking the piss? The national lottery clearly realise what they are doing.

An Irish lotto ticket. The subtle background illustrations are a beautfiul touch, just reminding the purchaser that by having bought this peice of paper for the price of 3 euro's they have of course upped there chances of going on holiday, running around with their arms in the air and of course queing to board a plane, with all the other Lotto winners.

Just to appease myself I calculated a quick equation. If said person were to play these same numbers every week for 3 years they would have just spent 468 euro's on a 'chance' that they might win some money.

Having personally never played the lottery before I could come across quite cynical, but I think that's allowed at this point in my financial career.
Here the National Lottery Logo uses another typeface. FF Cocon. http://www.fontshop.com/fontlist/staff_picks/ff_cocon_20_year_anniversary/


Our uk lottery tickets. I'm not quite sure what the purpose of the red paper is... a warm feeling? The type here has a lovely asethetic after being produced with the printer. (maybe something to think about getting hold of?)

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